Okay, okay, so this post isn’t for everyone who reads my blog.  But if you have ever, or are planning to ever sell your home…or if you are a REALTOR, then you’ll want to read it; this one’s for you!

Real estate photography.  Many of you are probably thinking, “but I hired a real estate agent, won’t he/she just take the photos?”  My answer?  Probably.  However, there is a very important reason why this isn’t a great answer, and it has to do with getting your home SOLD.

The first step in preparing for professional real estate photography is simply deciding that it’s necessary. Here is some food for thought:

1.  Images create first impressions.  

We are no longer in the age where buyers wait until an open house to view a home for the first time.  According to NAR (National Association of REALTORS) statistics “The use of the internet in the home search rose slightly to 90 percent, and for buyers under the age of 44 this share increased to 96 percent.”  This means that the first impression of your home will come from the photos used to advertise it online…they better be good great!

2. Quality photos = more showings.

“Listings with photos taken by professionals have about 61% more views than other homes…across ALL price tiers.”   – Market Watch, The Wall Street Journal, August 27, 2012

So, now you probably agree that quality images, taken by a professional photographer, will most likely equal more views online, more showing appointments, and most likely, a quicker sale.  But, what is “professional photography”?

1.  Professional photography = NO iPHONE PHOTOS!

Yes, the iPhones and iPods and Galaxy Whatsis take cool pictures.  Yes, I use mine for personal stuff when I don’t want to lug my pro camera around.  NO, they don’t take the quality photos needed to make your house shine online.  Period.  I bring my professional cameras (yes, plural), professional tripods, and professional lighting equipment with me to every. single.  home.  Just take a look at the difference my equipment makes in a couple of before and after shots, below:

2. Experience and Service

I’ve got the experience needed to photograph your home and to help REALTORS market your listing.  I’ve photographed over 100 properties for real estate agents, staging professionals and home owners in the last year alone.  That experience, coupled with my desire to help your listing get the attention it deserves online is what sets my service apart.  The Photography By K website, blog, Facebook,  Twitter, Pinterest, YouTube (OH!  Did I forget to mention that EVERY home photographed gets a personalized video slideshow, too???), and other social media sites all help to make sure that your listing shines and that you attract qualified buyers to view your home.  Also, I KNOW the work that is needed to sell a home in the Northwest Ohio and Southeast Michigan real estate market.  I worked for a locally-owned real estate broker for 5 years, and I’m familiar with real estate technology in today’s market, such as the MLS (Multiple Listing Service). { References available upon request. }

Convinced?  Great!  Come back tomorrow to find out how to prep your home for professional photography!

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